Ever wonder what you need to do to market your small business or your new start up? An important skill to master is to consistently build your list of prospective clients. If you cater to the same clientele over and over, your business will reach a stalemate and will start lacking innovation and fresh, creative ideas. So in order to keep your business alive, you need new perspective which is brought by new clients.
Here are 5 steps that you need to take to start off your prospect building skills.
- Focus on what your client wants
When you market yourself, the skill to highlight is customer experience. Make it known to prospective clients that their opinion is valued and what they want is your first priority. Clients look for that kind of service that will cater first and foremost to their needs.
- Avoid excessive material
When it comes to marketing yourself, less is more. Keep your advertising material clear, simple and direct. Avoid going into unnecessary details or fancy words. Clients want something they can understand without having to read too much into it. If your methods are not generating effective results, let it go and try something new. Spend some time to research which tactics are productive and focus on those.
- Maximize your website’s potential
Make sure your website is user friendly, meaning it is easy to navigate and has what the prospective client wants to see. If clients do not find what they are looking for easily, they will move on to the next website. Make sure the information on your website is easy to reach as well as easy to read. Also make sure the website is easy on the eyes, do not use too many harsh colours or distracting images.
- Do not forget about cross marketing
Develop relationships with businesses that offer services that would complement the service you are offering. This allows you a platform to advertise yourself through another business, and likewise for your partner. Clients prefer ease of access, if they can find two services that they want side by side, they are most likely to go with those companies, rather than finding another. Take advantage of that interdependence.
- Keep the curiosity alive
Asking questions is a very effective method of maintaining an interest in your business. Question phrases often catch the attention of clients who are being faced with a similar problem. Someone who is looking for a service to confirm appointment for their clients is most likely to take notice if you advertise your business with marketing question phrases like “Tired of missed appointments?” They do a much better job of drawing a prospective client in.