Here are 3 social media tips to generate more leads and sales for your business. There are huge benefits to using social media, with increased website traffic, online exposure to consumers, leads generated and improved search rankings. You may not have as much time as you would like to focus on your social media efforts, but there are companies that will provide this service for you. When posting to your social media, use these 3 tips and watch your profile and sales grow.
1. Social Media Research to Grow Leads and Sales
8 out of 10 small and medium businesses use social media for their business to drive growth. You remember how much preparation went into starting your business…some degree of social media research is also needed to use these critical marketing tools well. Take a look at the many options out there regarding social media- Facebook, Twitter, YouTube, LinkedIn. Consider attending workshops held by knowledgeable professionals or hire a marketing professional who specializes in social media.
A great way to get started with social media is to create a personal profile to understand how each site works. Research how similar companies post and interact with customers and how their audience responds.
2. Use Social Media Content to Engage with Your Audience
Engagement with your audience will truly make a difference with your social media outlets and will help you grow the amount of followers, subscribers and fans you have. Use social media to initiate conversations with customers and answer their questions. Leave comments, and like and share their posts. By engaging with customers and sharing their content, it will encourage them to do the same. Don’t forget to continue engaging with customers and respond to all questions and comments in a timely fashion.
Another way to encourage people to engage is by adding social sharing buttons to all pages of your website, as it creates more of an opportunity for people to share. If you have a blog, make sure to add to each of your blog posts.
3. Use Social Media Images with Impact to Get Your Message Across
When posting on Social Media sites, using only text quickly becomes boring. Images with impact can make posts more interesting, and when tagged properly will help Google index your content.
For quick and easy edits to images, use PicMonkey which has tools for photo editing and graphic design. You can crop, sharpen and resize your images. If you are interested in professional graphic design services, research local, reputable companies who offer complete marketing services.
How can you use social media to generate profile for your business?
1. Spend some time researching the different social media sites and create a personal profile first to gain some experience and knowledge.
2. Engage with your audience by initiating conversations, responding to comments and questions and encourage people to engage by adding social sharing buttons to all pages of your website.
3. Use images with impact, either by editing your own images, or by hiring a marketing company to provide them for you.
What About You
Do you have any social media tips that have worked well for you? Which social media sites do you use and why?
I look forward to hearing your stories. SHARE them with me on Facebook or LinkedIn.
About Dawn Larsen As one of the country’s respected authorities on sales & internet marketing, Dawn Larsen has helped numerous companies grow their business. She has authored two books called The Business Helm; Charting Your Course to Success and Facebook, 5 Minutes a Day and 15 on Fridays. Dawn is the CEO of Navigator Marketing, a full-service marketing agency that helps businesses and corporations grow their leads and sales world-wide.
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