Tag: Entrepreneurs

Four Challenges For All Entrepreneurs

The biggest secret to success for an entrepreneur is in standing firm to all the challenges that he or she may face. Unlike an employee, entrepreneur has to deal with everything that comes at him. I make the comparison because employee’s role is well defined and will rarely deviate from it. An entrepreneur has to…




How to Get Over Your Fear of Networking

Networking is a big part of expanding your business. It gives you the opportunity to meet new people and make new contacts as well as prospective clients. No matter how advanced social media gets and online marketing gets, good old-fashioned word of mouth still works wonders in the entrepreneurial world. Now that we’ve established that…




An Entrepreneur’s List of Do-Nots

Do not take financial planning for granted Financial planning is a key step in your start-up business right from the first day. Make sure you have enough capital to start out your business as a professional one. The lack of proper financial budget will result in an amateur business. A majority of companies list financial…




What Story Are You Telling About Your Business?

Marketing has been described as storytelling. You are creating a story about your business. Some marketing stories are masterfully crafted. But they don’t necessarily tell the authentic truth about the brand, about what that company can truly deliver. I know, because you’re reading this, that you’re committed to telling the Truth, with a capital T….




Why Reading A Book Needs To Fit Into Your Business Plan

There is a great quote that I would like to start off with: “Books are the plane, and the train, and the road. They are the destination, and the journey. They are home.” ― Anna Quindlen, How Reading Changed My Life One of the biggest adventures a person could have is read a book. Reading introduces us…




Top 5 Ways to Find Prospective Leads for Your Business

Ever wonder what you need to do to market your small business or your new start up? An important skill to master is to consistently build your list of prospective clients. If you cater to the same clientele over and over, your business will reach a stalemate and will start lacking innovation and fresh, creative…




The Answer to Maintaining a Competitive Edge: Innovation

What separates a successful business from one that is dwindling? Are you a small business owner in an extremely competitive market, wanting to stand out from the rest? Don’t want to be sidelined? A key word to take note of is continuous innovation. The minute you stop thinking of ways to create new ideas and…




Why Having A Sales Plan Is An Essential Component To Your Marketing Plan In a Small Business

Why is it that people in a small business do not generally create and implement a written “marketing plan?” And, why is it that people in a small business also do not generally implement a “sales plan” to compliment the marketing plan? Even if your plan is in your head, how are you tracking your…