Category: Startups

Why Reading A Book Needs To Fit Into Your Business Plan

There is a great quote that I would like to start off with: “Books are the plane, and the train, and the road. They are the destination, and the journey. They are home.” ― Anna Quindlen, How Reading Changed My Life One of the biggest adventures a person could have is read a book. Reading introduces us…




Top 5 Ways to Find Prospective Leads for Your Business

Ever wonder what you need to do to market your small business or your new start up? An important skill to master is to consistently build your list of prospective clients. If you cater to the same clientele over and over, your business will reach a stalemate and will start lacking innovation and fresh, creative…




The Answer to Maintaining a Competitive Edge: Innovation

What separates a successful business from one that is dwindling? Are you a small business owner in an extremely competitive market, wanting to stand out from the rest? Don’t want to be sidelined? A key word to take note of is continuous innovation. The minute you stop thinking of ways to create new ideas and…




Why Having A Sales Plan Is An Essential Component To Your Marketing Plan In a Small Business

Why is it that people in a small business do not generally create and implement a written “marketing plan?” And, why is it that people in a small business also do not generally implement a “sales plan” to compliment the marketing plan? Even if your plan is in your head, how are you tracking your…




Why Do Companies Outsource? Consider 5 Benefits of Outsourcing

Outsourcing refers to an approach companies take to contract specific processes or tasks to another company or firm. A company that may lack specific expertise in certain areas of a project may outsource to fill the gap in the most cost effective way possible. Outsourcing allows a company to take on bigger projects or gain…




The Importance of Networking At Live Events

Networking at Live Events is certainly something that is under-rated. Not only do you get the education that will help you on your entrepreneurial journey, but the people that you meet could change your life. I cannot tell you how many times I have heard people tell me that they just can’t afford to go….




Personality Traits of an Entrepreneur

An entrepreneur is a person engaged in a business or in the formulation and implementation of an idea and hence reaps full benefits from its success or suffers when it fails. The word “entrepreneur” is borrowed from the French language and it is believed to have been coined by the celebrated French Economist Jean-Baptiste Say in…



How to Correctly Follow Up on Business Opportunities

Networking is a great way to open doors to new business opportunities, whether looking for a job or new clients and vendors in your industry. Tradeshows, meet ups, seminars and other industry-related events are the best venues for making new contacts and starting the journey to new business partnerships. However, people typically have a limited…