Category: Marketing

10 Social Media Tools That Are Your Best Friend

Looking for tools to help you with scheduling, organizing and analyzing your social media updates? If you have recognized the importance of using multimedia tools to enhance your business marketing, you’re headed in the right direction. Multimedia such as mobile marketing, livecasts and podcasts and image sharing is a powerful way to spread the word…



An Entrepreneur’s List of Do-Nots

Do not take financial planning for granted Financial planning is a key step in your start-up business right from the first day. Make sure you have enough capital to start out your business as a professional one. The lack of proper financial budget will result in an amateur business. A majority of companies list financial…




How to Deliver A Business Pitch While Communicating Effectively

Since the most effective way of communication is speech, you should be aware of how effective you are whilst communicating an idea or a proposal. Public speaking is one of the key skills that can make or break your business, whether you’re a start-up or have been around for a long time. There is a…



3 reasons why a business should embrace technology in order to reach success

Want your business to reach its maximum potential? Technology is one area where no business can afford to be complacent. Entrepreneurs are always looking for key points to execute in their business plan in order to make them successful. A common trait found in all successful start-ups is embracing information technology. Technology does not have…




What Story Are You Telling About Your Business?

Marketing has been described as storytelling. You are creating a story about your business. Some marketing stories are masterfully crafted. But they don’t necessarily tell the authentic truth about the brand, about what that company can truly deliver. I know, because you’re reading this, that you’re committed to telling the Truth, with a capital T….




Top 5 Ways to Find Prospective Leads for Your Business

Ever wonder what you need to do to market your small business or your new start up? An important skill to master is to consistently build your list of prospective clients. If you cater to the same clientele over and over, your business will reach a stalemate and will start lacking innovation and fresh, creative…




Customer Experience and Why It Matters

Everyone has to deal with that one or two really angry customers that make you question why you ever decided to do what you do. Take a deep breath, step back- and really listen to that you client is saying. Read between the lines. I know what you’re thinking. Leave that to the customer service…




Why Having A Sales Plan Is An Essential Component To Your Marketing Plan In a Small Business

Why is it that people in a small business do not generally create and implement a written “marketing plan?” And, why is it that people in a small business also do not generally implement a “sales plan” to compliment the marketing plan? Even if your plan is in your head, how are you tracking your…