Monthly archives: February, 2015

What Story Are You Telling About Your Business?

Marketing has been described as storytelling. You are creating a story about your business. Some marketing stories are masterfully crafted. But they don’t necessarily tell the authentic truth about the brand, about what that company can truly deliver. I know, because you’re reading this, that you’re committed to telling the Truth, with a capital T….




5 Steps to Start a Business on a Tight Budget

Starting an online business on a tight budget in 5 steps Have a business idea that you would like to try out? But don’t have a lot of money to put into it? Don’t worry! The internet provides you with a platform that is a safe option to start out a business because the investment…




Why Reading A Book Needs To Fit Into Your Business Plan

There is a great quote that I would like to start off with: “Books are the plane, and the train, and the road. They are the destination, and the journey. They are home.” ― Anna Quindlen, How Reading Changed My Life One of the biggest adventures a person could have is read a book. Reading introduces us…




Top 5 Ways to Find Prospective Leads for Your Business

Ever wonder what you need to do to market your small business or your new start up? An important skill to master is to consistently build your list of prospective clients. If you cater to the same clientele over and over, your business will reach a stalemate and will start lacking innovation and fresh, creative…




Customer Experience and Why It Matters

Everyone has to deal with that one or two really angry customers that make you question why you ever decided to do what you do. Take a deep breath, step back- and really listen to that you client is saying. Read between the lines. I know what you’re thinking. Leave that to the customer service…




The Answer to Maintaining a Competitive Edge: Innovation

What separates a successful business from one that is dwindling? Are you a small business owner in an extremely competitive market, wanting to stand out from the rest? Don’t want to be sidelined? A key word to take note of is continuous innovation. The minute you stop thinking of ways to create new ideas and…




Why Having A Sales Plan Is An Essential Component To Your Marketing Plan In a Small Business

Why is it that people in a small business do not generally create and implement a written “marketing plan?” And, why is it that people in a small business also do not generally implement a “sales plan” to compliment the marketing plan? Even if your plan is in your head, how are you tracking your…




Top 3 Social Media Tips to Generate More Leads and Sales for Your Business

Here are 3 social media tips to generate more leads and sales for your business. There are huge benefits to using social media, with increased website traffic, online exposure to consumers, leads generated and improved search rankings. You may not have as much time as you would like to focus on your social media efforts,…